Mime Academy

Virtual reality is on the rise, but no one has made use of the ridiculous arm gestures people make while using a VR headset. Mime Academy puts those arms to use, but teaching you how to become a mime.

#concept #artdirection #scenedirection

Also shot...

Apple's "Shot on iPhone 6" campaign consists of beautiful photographs taken with iPhones. The campaign's only flaw is that it ignores the most common type of photos iPhone users take: unflattering ones. We set out to solve that problem by installing our own satirical versions of the ads around San Francisco. Within 24 hours of launching the Tumblr, the project received global attention and media coverage.

#concept #artdirection

Tostitos - Breathalyzer Bag

The first bag of chips that reminds you to never drink and drive.
Created this one with folks from GoodbySilverstein.

Silver - The One Show 2017 - "Cross Channel / Digital"
Bronze - The One Show 2017 - "Integrated Campaign"

XFINITY - WaitBot5000

Gamers want to play more and wait less on-line. On a busy game convention wouldn't be different.
#concept #artdirection #scenedirection

Gold - 2015 Addy Award
Shortlist - 2015 Cannes Lions

Xfinity - The Parallel U-Verse

I had the opportunity to create this TV campaign while working at GoodbySilverstein&Partners. The brief was to deposition AT&T's U-verse, one of Xfinity's primary competitors, as using old and slow technology.

#concept #artdirection

TED Talks 4/20

Some friends and I set up a fake TED Talk stage at the 4/20 Festival in San Francisco for people to share their ideas
#concept #artdirection

See all the talks here.

Air Show Remote Control

When the Blue Angels came to town for San Francisco Fleet Week, my buddy Pablo (the talented actor on this video) and I decided to shoot a little goofy video. 
#concept #artdirection #scenedirection